Widely regarded as a top-tier, unbiased source, USA TODAY is committed to delivering relevant news for all personalities, yet they struggle with keeping millennials as a consistent demographic.

Widely regarded as a top-tier, unbiased source, USA TODAY is committed to delivering relevant news for all personalities, yet they struggle with keeping millennials as a consistent demographic.

Widely regarded as a top-tier, unbiased source, USA TODAY is committed to delivering relevant news for all personalities, yet they struggle with keeping millennials as a consistent demographic.

Problem: The layout and buttons styles of the articles are almost identical to most other current news apps.

Solution: We’ve implemented a different approach in which the images are emphasized and edited to better fit the overall aesthetic of the brand.

Problem: The layout and buttons styles of the articles are almost identical to most other current news apps.

Solution: We’ve implemented a different approach in which the images are emphasized and edited to better fit the overall aesthetic of the brand.

Problem: The layout and buttons styles of the articles are almost identical to most other current news apps.

Solution: We’ve implemented a different approach in which the images are emphasized and edited to better fit the overall aesthetic of the brand.

Problem: The old app prompts the user to ‘check’ several categories to follow upon the app’s first use, and is no longer accessible afterwards.

Solution: Our solution is to give the user the ability to revisit these “topics” and to be able to follow or unfollow them at any given time.

Problem: The old app prompts the user to ‘check’ several categories to follow upon the app’s first use, and is no longer accessible afterwards.

Solution: Our solution is to give the user the ability to revisit these “topics” and to be able to follow or unfollow them at any given time.

Problem: The old app prompts the user to ‘check’ several categories to follow upon the app’s first use, and is no longer accessible afterwards.

Solution: Our solution is to give the user the ability to revisit these “topics” and to be able to follow or unfollow them at any given time.

Problem: The current system groups all saved articles into a single, constrained feed that is not quickly accessible by the user.

Solution: Users will have the option to quickly save an article into customizable “boards” so that they may find it more easily later on.

Problem: The current system groups all saved articles into a single, customizable feed that is not quickly accessible by the user.

Solution: Users will have the option to quickly save an article into customizable “boards” so that they may find it more easily later on.

Problem: The current system groups all saved articles into a single, customizable feed that is not quickly accessible by the user.

Solution: Users will have the option to quickly save an article into customizable “boards” so that they may find it more easily later on.