USA Today Redesign  |  App Prototype

app redesign / prototype  |  12 weeks
a collaborative project with Alexis Faraut

USA Today Redesign  |  App Prototype

app redesign / prototype  |  12 weeks
a collaborative project with Alexis Faraut

USA Today Redesign

- App Prototype -

app redesign / prototype  |  12 weeks
a collaborative project with Alexis Faraut

USA Today Redesign

- App Prototype -

app redesign / prototype  |  12 weeks
a collaborative project with Alexis Faraut

USA Today Redesign

- App Prototype -

app redesign / prototype  |  12 weeks
a collaborative project with Alexis Faraut

Missing the target audience

Missing the target audience

Missing the target audience

Missing the target audience

Widely regarded as a top-tier, unbiased source, USA TODAY is committed to delivering relevant news for all personalities, yet they struggle with keeping millennials as a consistent demographic.

Widely regarded as a top-tier, unbiased source, USA TODAY is committed to delivering relevant news for all personalities, yet they struggle with keeping millennials as a consistent demographic.

Widely regarded as a top-tier, unbiased source, USA TODAY is committed to delivering relevant news for all personalities, yet they struggle with keeping millennials as a consistent demographic.

Widely regarded as a top-tier, unbiased source, USA TODAY is committed to delivering relevant news for all personalities, yet they struggle with keeping millennials as a consistent demographic.

Missing the target audience

Missing the starting audience

Missing the target audience

Missing the target audience

Widely regarded as a top-tier, unbiased source, USA TODAY is committed to delivering relevant news for all personalities, yet they struggle with keeping millennials as a consistent demographic.

Widely regarded as a top-tier, unbiased source, USA TODAY is committed to delivering relevant news for all personalities, yet they struggle with keeping millennials as a consistent demographic.

Widely regarded as a top-tier, unbiased source, USA TODAY is committed to delivering relevant news for all personalities, yet they struggle with keeping millennials as a consistent demographic.

Widely regarded as a top-tier, unbiased source, USA TODAY is committed to delivering relevant news for all personalities, yet they struggle with keeping millennials as a consistent demographic.

Our proposed solution

Our proposed solution

We focus and improve upon three features of the app to appeal to a wider demographic.

We focus and improve upon three features of the app to appeal to a wider demographic.

1. Newsfeed Layout

1. Newsfeed Layout

The layout and buttons styles of the articles are almost identical to most other current news apps.

The layout and buttons styles of the articles are almost identical to most other current news apps.

The layout and buttons styles of the articles are almost identical to most other current news apps.

2. Filtering System

2. Filtering System

The app only prompts the user to ‘check’ several categories to follow once upon the app’s first use.

The app only prompts the user to ‘check’ several categories to follow once upon the app’s first use.

The app only prompts the user to ‘check’ several categories to follow once upon the app’s first use.

3. Bookmark System
3. Bookmark System

The app groups all saved articles into a constrained feed that is not quickly accessible by the user.

The app groups all saved articles into a constrained feed that is not quickly accessible by the user.

The app groups all saved articles into a constrained feed that is not quickly accessible by the user.

Newsfeed Layout

We’ve implemented a different approach in which the images are emphasized and edited to better fit the overall aesthetic of the brand.

We’ve implemented a different approach in which the images are emphasized and edited to better fit the overall aesthetic of the brand.

Newsfeed Layout

Newsfeed Layout

Newsfeed Layout

We’ve implemented a different approach in which the images are emphasized and edited to better fit the overall aesthetic of the brand.

We’ve implemented a different approach in which the images are emphasized and edited to better fit the overall aesthetic of the brand.

We’ve implemented a different approach in which the images are emphasized and edited to better fit the overall aesthetic of the brand.

Categories to follow

Our solution is to give the user the ability to revisit these “topics” and to be able to follow or unfollow them at any given time.

Our solution is to give the user the ability to revisit these “topics” and to be able to follow or unfollow them at any given time.

Categories to follow

Categories to follow

Categories to follow

Our solution is to give the user the ability to revisit these “topics” and to be able to follow or unfollow them at any given time.

Our solution is to give the user the ability to revisit these “topics” and to be able to follow or unfollow them at any given time.

Our solution is to give the user the ability to revisit these “topics” and to be able to follow or unfollow them at any given time.

Bookmark System

Users will have the option to quickly save an article into customizable “boards” so that they may find it more easily later on.

Users will have the option to quickly save an article into customizable “boards” so that they may find it more easily later on.

Users will have the option to quickly save an article into customizable “boards” so that they may find it more easily later on.

Bookmark System

Bookmark System

Bookmark System

Users will have the option to quickly save an article into customizable “boards” so that they may find it more easily later on.

Users will have the option to quickly save an article into customizable “boards” so that they may find it more easily later on.

Users will have the option to quickly save an article into customizable “boards” so that they may find it more easily later on.

Wireframes

usa-wires1

Early Comps

usa-wires

Final Screens

usa-screens

Project Reflections

For Alexis and I, this was one of our first collaborative projects. We learned the value of being able to utilize each other's skillsets while also having an invested, second opinion on each piece of the process.

Plus, being able to work with Gannett themselves throughout the process was an awesome experience as they were able to critique us in a more professional way than a classroom offers.

For Alexis and I, this was one of our first collaborative projects. We learned the value of being able to utilize each other's skillsets while also having an invested, second opinion on each piece of the process.

Plus, being able to work with Gannett themselves throughout the process was an awesome experience as they were able to critique us in a more professional way than a classroom offers.

For Alexis and I, this was one of our first collaborative projects. We learned the value of being able to utilize each other's skillsets while also having an invested, second opinion on each piece of the process.

Plus, being able to work with Gannett themselves throughout the process was an awesome experience as they were able to critique us in a more professional way than a classroom offers.

Other Projects

USA Today: Lifeapp redesign / prototype

encoreapp concept / prototype

LoL Comparisonswebapp concept / prototype

Monstercat ARaugmented reality concept / prototype

Niyamamarketing / animation / exhibition

Lyric Videosmotion / type

Jobs & Freelancemotion / type / marketing

Armageddon3D / motion

© Matt Gallagher 2018

© Matt Gallagher 2018

themattgallagher@gmail.com

themattgallagher@gmail.com